Case study · CrossFit & Gyms

Edge CrossFit stopped answering leads around the clock — now it's fully delegated

Damian T. runs Edge CrossFit in San Juan del Río. Before ConverzIA, he was the one answering WhatsApp messages off-hours, or trying to keep employees hired for the job from stealing contacts or taking days to reply.

The problem

"The biggest problem for me was finding capable employees to handle my campaign leads. I manage the gym, and it can get overwhelming to handle leads from my campaigns. I also had very bad experiences with employee rotation. Even with all that, I found myself on the phone all the time."

Edge's campaigns generate a steady stream of leads — people interested in a trial class, program info, or signing up. Answering on time, every day, wasn't something Damian could keep doing himself, or easily hand off to someone else.

Before vs. now

"It used to take forever. I tried hiring people to help, but that turned into a worse problem — people stealing contacts and taking a long time to answer back. Now it's very easy and instant." — Damian T., Edge CrossFit

The result

Since December 2024, ConverzIA's AI agent has handled Edge's WhatsApp conversations — qualifying leads, answering questions by program type (kids, teens, seniors), and booking trial classes directly. In that time, Edge has handled 4,751 conversations over WhatsApp. Since May 2026, when we started measuring what the AI specifically accomplishes, the numbers show:

"The best part was being able to delegate lead handling. I used to answer messages off work hours all the time, trying to find reliable employees to handle my day-to-day leads and customer support. Now I can focus on other aspects of the business — and it's actually cheaper than having full-time employees handling my messages." — Damian T., Edge CrossFit

Edge has kept using ConverzIA actively for almost two years now, with the agent running different flows depending on who it's talking to — a sign this isn't a generic bot, but one trained on Damian's actual business.